For leaders who know their finance function needs to change.
We partner with companies that…
"Traction is not just about following instructions; they're professionals who can come into your business, understand it, and optimize processes.”
-David Liu, CFO @ SuccessKPI
"Traction delivers what they say they'll deliver, and their staff is of the highest caliber. They really take the effort to understand the business."
-Gavin Maitland, Founder @ Fleming CFO
With over 10 years of experience operating as the finance department in nearly 100 companies,
we help you compress years of trial and error into meaningful progress in months.
The Public Goods Projects
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SuccessKPI
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BoxPower
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Cove
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AZDS
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Ollie
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Ascent360
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Via Elegante
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Redeux Energy
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and many more...
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The Public Goods Projects • SuccessKPI • BoxPower • Cove • AZDS • Ollie • Ascent360 • Via Elegante • Redeux Energy • and many more... •
Why not a Large Advisory Firm?
Traditional firms are built for larger engagements and more established businesses. They bring depth, but often come with rigid structures, slower timelines, and teams that haven’t operated in your environment. Growing companies need a more flexible, hands-on approach that moves quickly and is grounded in real-world experience and right-sized solutions.
Why not a Fractional CFO?
We’re built to enable you, not replace you. Fractional CFOs are often brought in to fill a gap, support fundraising, or take on ongoing leadership. Our focus is different. We partner with your team to architect and build the systems, structure, and ways of working that allow the function to run effectively without depending on an external operator.
Why not Hire Internally?
Hiring takes time, and it’s hard to get right when the function is still evolving. You’re relying on a single person with limited capacity to figure it out as they go. We bring a team with a diversity of experience and built-in redundancy, allowing us to move quickly, build the right foundation, and help you hire for what the business actually needs when the time is right.
Why not a Project Specialist?
Limited scope. Your problems are usually a mix of accounting, data, systems, and people, and they don’t fit neatly into a single specialty. Your solution shouldn’t either. We take a more integrated approach so the work actually holds together.
Getting Started is Simple
We’ll start with a conversation to get to know you and learn about your business. If it seems like a fit, we’ll meet again to understand your situation in more detail, identify the highest-impact issue to solve first, and outline what progress could look like over a 90-day sprint.